One of the fun things about working in real estate in the 21st century is technology . Every few months another tool emerges that makes marketing yourself and selling homes easier. One that's catching the industry's attention is Pinterest, the visual social media site that lets you post or "pin" photos, videos, ideas - real ly any information you like -- on a board that's shared with your followers. It's simple to use: just visit Pinterest.com, click the "Join Pinterest" button and create an account. You can "re-pin" pictures already on Pinterest or find your own pictures elsewhere. And just this summer, Pinterest started giving Real tors and others in sales ways to target pinners based on the type of content they like, what they search, and other such indicators. Now you can target users who've shown an interest in what you've pinned. So if one of your followers has saved one of your pins, clicked on one, or just tapped
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